Education:
University of South Africa
Bachelor of Arts – English
Academy of Digital Arts
Certificate – Adobe Illustrator
References:
Professional References are Available Upon Request
Experience:
SEO & Content Specialist – The Courier Guy
Jul 2024 – Present | Johannesburg, South Africa
SEO Strategy Development: Create and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.
Keyword Research: Conduct thorough keyword research to identify high-value keywords and opportunities for content optimization.
Content Creation: Research and Develop high-quality, engaging, and SEO-friendly content that aligns with the brand’s tone of voice and resonates with the target audience.
On-Page Optimization: Optimize website content, meta tags, headers, and images to improve search engine visibility.
Technical Writing SEO: Collaborate with the web development team to ensure the website is technically optimized for search engines, including site speed, mobile-friendliness, and crawlability.
Link Building: Implement effective link-building strategies to increase domain authority and improve search rankings.
Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO tools. Provide regular reports on key metrics and insights.
Competitor Analysis: Conduct competitive analysis to identify trends, opportunities, and areas for improvement.
Collaboration: Work closely with the marketing, content, and design teams to ensure cohesive and effective marketing strategies.
Copywriting: Write and edit copy for all brand and marketing content, including website pages, blog posts, social media, email campaigns, and promotional materials.
Stay Updated: Keep up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure continuous improvement.
Owner – Grow a Pear
Jan 2025 – Present | Gauteng, South Africa
As the Founder, Owner, and Operator of Grow a Pear, I manage every aspect of the business, wearing multiple hats to bring my vision to life. I design and build unique terrariums, create and maintain the website, and handle all marketing and social media to grow the brand. On top of that, I manage finances, pricing, and inventory while also taking care of customer service and sales. From creative design to operations and everything in between, I am the driving force behind Grow a Pear, ensuring every detail reflects my passion and dedication.
Editor & Content Writer – Freelance
Jan 2021 – Present | Gauteng, South Africa
Research, write, and edit high-quality content across industries, including business, lifestyle, and technical fields.
Develop SEO-driven articles, blog posts, and web copy tailored to client goals and target audiences.
Edit manuscripts, reports, and marketing materials for clarity, consistency, and adherence to brand voice.
Collaborate with clients to refine messaging, ensuring accuracy and readability without losing the intended tone.
Conduct keyword research and integrate best SEO practices to improve online visibility and engagement.
Provide developmental feedback to authors and businesses on structure, flow, and content strategy.
Manage multiple projects with attention to deadlines and client specifications, maintaining high editorial standards.
Stay updated with industry trends and search engine algorithm changes to advise clients on content improvements.
Technical Writer – SMD Technologies
Sept 2022 – Jul 2024 | Johannesburg, South Africa
Produced clear, accurate, and user-friendly documentation including user manuals, product guides, and technical specifications.
Translated complex technical concepts into accessible language for diverse audiences.
Collaborated with product managers, engineers, and designers to gather information and verify technical accuracy.
Edited and proofread documents for consistency, structure, and compliance with company standards.
Created structured content using style guides and templates to maintain uniformity across documentation.
Conducted product research and hands-on testing to ensure accuracy and usability of instructions.
Updated and revised documentation in line with product updates, client feedback, and regulatory requirements.
Supported content strategy by aligning technical documents with broader brand and communication goals.
Procurement Officer – Oncolab Diagnostics
Apr 2020 – Aug 2022 | Johannesburg, South Africa
Managed supplier relationships, including sourcing, negotiating, and securing contracts for medical and laboratory products.
Oversaw procurement processes from purchase requisition to delivery, ensuring compliance with company policies and regulatory requirements.
Monitored inventory levels, forecasted demand, and coordinated with internal teams to maintain consistent supply.
Negotiated pricing, terms, and delivery schedules to achieve cost savings while ensuring product quality.
Prepared and maintained accurate records of purchases, supplier contracts, and financial documentation.
Resolved supplier issues and discrepancies in orders, invoices, and deliveries in a timely and professional manner.
Worked closely with finance and operations departments to align procurement with budgeting and operational needs.
Professional Experience
Prior to 2020
Built a diverse foundation across writing, editing, technical communication, and software consulting roles. Gained extensive experience in project coordination, content creation, stakeholder engagement, and process improvement. Developed strong analytical skills, adaptability, and attention to detail, providing a solid base for focused technical writing and consulting work since 2020.